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Audience

43.2

Median Age

69/31

% Male/Female

1.4M

Total Audience

525K

Rate Base

Inc. Readers are

Influential Leaders

82%+ Business Owners/C-Level
Execs/Decision Makers

75% Opinion Leaders

87% Career Passionate

70% Advisors on Financial
Issues/Investing

Visionaries

69% Risk Takers

83% Tech Savvy

72% Early Adopters

Affluent and Educated

$2.7M+ Average Net Worth

$461K+ Average Household Income

87% College Graduate

Source: 2019 Fall Ipsos Affluent Survey