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Audience

43.4
Median Age

74/26
% Male/Female

1.4M
Total Audience

650K
Rate Base

Inc. Readers are:

Influential Leaders

89%
Business Owners/C-Level
Execs/Decision Makers

83%
Opinion Leaders

75%
Career Passionate

75%
Advisors on Financial
Issues/Investing

Visionaries

73%
Risk Takers

88%
Tech Savvy

77%
Early Adopters

Affluent and Educated

$3M+
Average Net Worth

$409.5K+
Average Household Income

90%
College Graduate

Source: 2018 Fall Ipsos Affluent Survey