DIGITAL

Ad Specs And Creative

Banner Units

Creative
Unit Name
Initial
Dimensions
(W x H in px)
Maximum
Expanded
Dimensions
(W x H in px)
Max
Initial
File Load
Size
Maximum
Animation
Length
Audio InitiationSubmission
Lead-Time
Medium
Rectangle
(IMU)
300×250600×250200 KB15 sec
3x loops max
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 5 business
days before
campaign start
(6 days for
expandable)
Leaderboard728×90728×180200 KB15 sec
3x loops max
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 5 business
days before
campaign start
Half Page300×600Expansion not
allowed for this unit
200 KB15 sec
3x loops max
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 5 business
days before
campaign start
Billboard970x250970x415200 KB 15 sec
3x loops max
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 5 business
days before
campaign start
Mobile320x50
320x250
N/A 20 KB15 sec
3x loops max
N/AMin 5 business
days before
campaign start
In-Banner Video
(file-loaded)
In-Banner Video
(streaming)
300x250
728x90
300x600
Expansion not
allowed for
these units
200 KB15 sec
3x loops max
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 7 business
days before
campaign start
Welcome Ads1280x720
cross device responsive
Expansion not
allowed for this unit
200 KB15 sec
3x loops max
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 12 business
days before
campaign start
Parallax1800x900
cross device responsive
N/A200 KBN/AN/AMin 12 business
days before
campaign start

Video

LINEAR IN-STREAM (PRE/MID/POST-ROLL)
Recommended formatsMPEG, MOV, AVI, VAST 3.0
Recommended dimensions960×720 px (4:3 standard) or 960×540 px (16:9 widescreen)
Recommended video bit rate2 Mbps
Recommended audio bit rate128 kbps
Video Length15 or 30 seconds

Newsletter Specs and Dimensions

SIZESCREATIVE ACCEPTED
728×90, 300×250, 970x250JPG, Static GIF or PNG

Text Link Specs

ASSETS NEEDED
20 character heading + 70 character teaser + URL

Other Notes

CREATIVE RESTRICTIONS
RICH MEDIA ACCEPTED
Preferred: DCM, Sizmek, Flashtalking, Conversant, Atlas

BANNER UNITS

Creative Unit NameMedium Rectangle (IMU)
Initial Dimensions (W x H in px)300×250
Maximum Expanded Dimensions
(W x H in px)
600×250
Max Initial File Load Size40 KB
Maximum Animation Length (i.e. Flash™)15 sec 3x loops max. No Flash for Tablet
Audio InitiationMust be user initiated (on click: mute/un-mute); default state is muted
Submission Lead-TimeMin 3 business days before campaign start
(6 days for expandable)