Median age

43

Male/Female

70/30

Total Print Audience

1.4M

Rate Base

450K

 

Audience

Inc. Readers are

Influential Leaders

Influential Leaders
  • 85% Business Owner/C-Level/Decision Makers
  • 80% Opinion Leaders
  • 82% Career Passionate
  • 72% Business Owner/C-Level/Decision Makers

Visionaries

Visionaries
  • 70% Risk Takers
  • 89% Tech Savvy
  • 70% Early Adopters

Affluent and Educated

Affluent and Educated
  • $2.7M+ Average Net Worth
  • $422K+ Average Household Income
  • 86% College Graduate

Inc. Readers are

Influential Leaders

Influential Leaders
  • 85% Business Owner/C-Level/Decision Makers
  • 75% Opinion Leaders
  • 81% Career Passionate
  • 64% Advisors on Financial Issues/Investing

Visionaries

Visionaries
  • 66% Risk Takers
  • 89% Tech Savvy
  • 70% Early Adopters

Affluent and Educated

Affluent and Educated
  • $2.3M+ Average Net Worth
  • $421K+ Average Household Income
  • 88% College Graduate