Median age

42

Male/Female

74/26

Total Print Audience

1.0M

Rate Base

275K

 

Audience

Inc. Readers are

Influential Leaders

Influential Leaders
  • 91% Business Owner/C-Level/Decision Makers
  • 84% Opinion Leaders
  • 81% Career Passionate
  • 78% Advisors on Financial Issues/Investing

Visionaries

Visionaries
  • 74% Risk Takers
  • 91% Tech Savvy
  • 82% Early Adopters

Affluent and Educated

Affluent and Educated
  • $2.6M+ Average Net Worth
  • $419K+ Average Household Income
  • 93% College Graduate

Inc. Readers are

Influential Leaders

Influential Leaders
  • 87% Business Owner/C-Level/Decision Makers
  • 80% Opinion Leaders
  • 80% Career Passionate
  • 74% Advisors on Financial Issues/Investing

Visionaries

Visionaries
  • 71% Risk Takers
  • 92% Tech Savvy
  • 79% Early Adopters

Affluent and Educated

Affluent and Educated
  • $2.4M+ Average Net Worth
  • $433K+ Average Household Income
  • 94% College Graduate