For rates, please reach out to advertising@inc.com
Page DimensionsLive areaTrimSupplied Bleed
| Full Page | 7 1/2″ × 10″ | 8″ × 10 1/2″ | 8 1/4″ × 10 3/4 |
| 2 Page Spread | 15 1/2″ × 10″ | 16″ × 10 1/2″ | 16 1/4″ × 10 3/4″ |
| Junior Spread | 15 1/2″ × 4 1/2″ | 16″ × 5″ | 16 1/4″ × 5 1/4″ |
| 2/3 Page | 4 3/4″ × 10″ | 5″ × 10 1/2″ | 5 1/8″ × 10 3/4″ |
| 1/2 Horizontal | 7 1/2″ × 4 1/2″ | 8″ × 5″ | 8 1/4″ × 5 1/4″ |
| 1/3 Vertical | 2 3/8″ × 10″ | 2 5/8″ × 10 1/2″ | 2 7/8″ × 10 3/4″ |
| 1/3 Square | 4 3/4″ × 4 5/8″ | 5″ × 4 7/8″ | 5 1/4″ × 5 1/4″ |
Keep live matter 1/4″ from trim on each side
For ad spread units, please supply 1/16″ duplicated image on both sides of the centerline
Magazine Specifications
Inc. magazine is perfect bound.
Trim size: 8″ x 10 1/2″ (all ad specifications are in inches)
File Formats: PDFX-1A
Resolution: 300 dpi (dots per inch)
Proofs
A hard-copy proof at 100% size must be provided for each digital file. Proofs must be SWOP® certified. For a complete up-to-date listing of SWOP® approved color proofs, please visit http://www.swop.org/certification.
The proof should indicate the proofing product or system used, prepress supplier contacts, and information showing conformance to the manufacturer’s application data sheet.
Contact Info
Please call the Inc. production department with any material extension requests or questions, at 212-389-5416 (Dave Powell).
Please submit your ads for Inc. via the web at: www.adshuttle.com
Inc. specifications can be found here:
Please include instructions as to which issue the materials are to run in.
Quad
Quad Attn: Kurt Handeland c/o Inc.
N64W23110 Main St.
Sussex, WI 53089
262-673-1281
For rates, please reach out to advertising@inc.com
Creative Unit NameInitial
dimensions
(W × H in px)Max initial file
load sizeMax animation
LengthFile typeSubmission
lead time
| Medium Rectangle | 300×250 | 200 KB | 15 sec 3x loops max |
JPG | Min 5 business days before campaign start (6 days for expandable) |
| Leaderboard | 728×90 | 200 KB | 15 sec 3x loops max |
JPG, GIF, PNG and HTML5 | Min 5 business days before campaign start (6 days for expandable) |
| Half Page | 300×600 | 200 KB | 15 sec 3x loops max |
JPG, GIF, PNG and HTML5 | Min 5 business days before campaign start (6 days for expandable) |
| Billboard | 970×250 | 200 KB | 15 sec 3x loops max |
JPG, GIF, PNG and HTML5 | Min 5 business days before campaign start (6 days for expandable) |
| Mobile | 320×50 320×250 |
20 KB | 15 sec 3x loops max |
JPG, GIF, PNG and HTML5 | Min 5 business days before campaign start (6 days for expandable) |
| Welcome Ads | Full-Width Responsive | 250 KB | N/A | Custom Asset Package: Font Files, Layered PSD of Brand Creative, High-Res Imagery, Video as MP4 | Min 6 weeks before campaign start |
| Parallax | 1800×900 cross device response |
200 KB | N/A | JPG, GIF, PNG (static), HTML5 MP4 and web (video) | Min 12 business days before campaign start |
TypeRecommended
formatsRecommended
dimensionsRecommended
video bitrateRecommended
audio bitrateVideo length
| Linear in-stream | MOV, AVI, VAST 30.0 | 960×720px (4:3 standard) or 960×540px (16:9 widescreen) | 2 MBPS | 128 KBPS | 15 or 30 seconds |
| Sizes | 728×90, 300×250, 970×250 |
| Creatives Accepted | JPG, Static GIF or PNG |
Rich Media Accepted. Preferred: DCM, Sizmek, Flashtalking, Conversant, Atlas. Must be user initiated ( on click: mute/un-mute); default state is muted
