Median age

42

Male/Female

74/26

Total Print Audience

1.0M

Rate Base

275K

 

Advertising specs

 

Print Advertising Rates

For rates, please reach out to advertising@inc.com

 

Print Advertising Specs

Page DimensionsLive areaTrimSupplied Bleed

Full Page 7 1/2″ × 10″ 8″ × 10 1/2″ 8 1/4″ × 10 3/4
2 Page Spread 15 1/2″ × 10″ 16″ × 10 1/2″ 16 1/4″ × 10 3/4″
Junior Spread 15 1/2″ × 4 1/2″ 16″ × 5″ 16 1/4″ × 5 1/4″
2/3 Page 4 3/4″ × 10″ 5″ × 10 1/2″ 5 1/8″ × 10 3/4″
1/2 Horizontal 7 1/2″ × 4 1/2″ 8″ × 5″ 8 1/4″ × 5 1/4″
1/3 Vertical 2 3/8″ × 10″ 2 5/8″ × 10 1/2″ 2 7/8″ × 10 3/4″
1/3 Square 4 3/4″ × 4 5/8″ 5″ × 4 7/8″ 5 1/4″ × 5 1/4″

Keep live matter 1/4″ from trim on each side
For ad spread units, please supply 1/16″ duplicated image on both sides of the centerline

 

Additional Information - Print

Magazine Specifications
Inc. magazine is perfect bound.
Trim size: 8″ x 10 1/2″ (all ad specifications are in inches)
File Formats: PDFX-1A
Resolution: 300 dpi (dots per inch)

Proofs
A hard-copy proof at 100% size must be provided for each digital file. Proofs must be SWOP® certified. For a complete up-to-date listing of SWOP® approved color proofs, please visit http://www.swop.org/certification.
The proof should indicate the proofing product or system used, prepress supplier contacts, and information showing conformance to the manufacturer’s application data sheet.

Contact Info
Please call the Inc. production department with any material extension requests or questions, at 212-389-5416 (Dave Powell).

Please submit your ads for Inc. via the web at: www.adshuttle.com
Inc. specifications can be found here:

Please include instructions as to which issue the materials are to run in.

Quad
Quad Attn: Kurt Handeland c/o Inc.
N64W23110 Main St.
Sussex, WI 53089
262-673-1281

Terms and Conditions

 

Digital Advertising Rates

For rates, please reach out to advertising@inc.com

 

Digital Advertising Specs

Banners

Creative Unit NameInitial
dimensions
(W × H in px)Max initial file
load sizeMax animation
LengthFile typeSubmission
lead time

Medium Rectangle 300×250 200 KB 15 sec
3x loops max
JPG Min 5 business days before campaign start (6 days for expandable)
Leaderboard 728×90 200 KB 15 sec
3x loops max
JPG, GIF, PNG and HTML5 Min 5 business days before campaign start (6 days for expandable)
Half Page 300×600 200 KB 15 sec
3x loops max
JPG, GIF, PNG and HTML5 Min 5 business days before campaign start (6 days for expandable)
Billboard 970×250 200 KB 15 sec
3x loops max
JPG, GIF, PNG and HTML5 Min 5 business days before campaign start (6 days for expandable)
Mobile 320×50
320×250
20 KB 15 sec
3x loops max
JPG, GIF, PNG and HTML5 Min 5 business days before campaign start (6 days for expandable)
Welcome Ads Full-Width Responsive 250 KB N/A Custom Asset Package: Font Files, Layered PSD of Brand Creative, High-Res Imagery, Video as MP4 Min 6 weeks before campaign start
Parallax 1800×900
cross device response
200 KB N/A JPG, GIF, PNG (static), HTML5 MP4 and web (video) Min 12 business days before campaign start

Video

TypeRecommended
formatsRecommended
dimensionsRecommended
video bitrateRecommended
audio bitrateVideo length

Linear in-stream MOV, AVI, VAST 30.0 960×720px (4:3 standard) or 960×540px (16:9 widescreen) 2 MBPS 128 KBPS 15 or 30
seconds

Newsletter specs and dimensions

Sizes 728×90, 300×250, 970×250
Creatives Accepted JPG, Static GIF or PNG

Other Notes

Rich Media Accepted. Preferred: DCM, Sizmek, Flashtalking, Conversant, Atlas. Must be user initiated ( on click: mute/un-mute); default state is muted

Terms and Conditions