PRINT / Audience

Median Age: 43.9

Male/Female: 65% / 35%

Total Audience: 1.4 Million

Rate Base: 700,000

Inc. Readers are:

INFLUENTIAL LEADERS

“I challenge every one of our product teams to say they’ve created the next best product.”

-Kevin Plank, Under Armour

74%

Business Owner/Decision Maker

76%

Opinion Leaders

45%

Top Management

45%

Have Chief Officer Job Responsibilities

45%

IT/Technology Purchase Decision Makers

VISIONARIES

“Somebody tells me no, then I’m definitely going to do it.”

– Cynthia Rowley, Fashion Designer

65%

Risk Takers

66%

First of Their Friends and Colleagues to Try New Products and Services

AFFLUENT

“Affluents (and especially Ultra Affluents) are particularly likely to be executives and entrepreneurs- high-spenders in their personal lives who shape consumer markets, and influential leaders whose business decisions can drive economic and job growth nationally.”

-Dr. Stephen Krause, SVP & Chief Insights Officer, Ipsos

$1.8M

Average Net Worth

$300,264

Average Household Income

$2.1M

Average Financial Accounts, Including Real Estate

45%

Prefer To Buy Luxury/Designer Brands

Sources: 2015 Inc. Reader Study; 2016 Spring Ipsos Affluent Survey