ABOUT INC. MAGAZINE
Inc., the magazine for growing companies, delivers real solutions for today’s innovative business builders. With information and advice covering virtually every business and management task, including marketing, sales, finding capital and managing people, Inc. helps business owners and CEOs start, run and grow their businesses.
The magazine looks beyond an entrepreneur’s daily grind to address the entrepreneurial lifestyle — featuring stories that show a broad understanding of our audience: passionate company leaders who tend to blur distinctions between work and personal life, especially between themselves and their businesses.
Alignment with Inc. magazine’s content will help marketing partners inspire loyalty among thought-leaders, build sales relationships with company leaders in their sweet spot of growth and ultimately, increase customer value for your target audience.
IDEAL FOR:
Branding, Lead Nurturing and ROI tactics
Behind the Scenes
This photographic spread spotlights an iconic American venue—a baseball field, a public swimming pool, a bridge, a tollbooth—and reports on the private companies that helped create it and make it run.
Launch
This upfront section highlights the news, trends, and products pertinent to Inc. readers each month and gives lively updates on movers and shakers within the entrepreneurial community.
Street Smarts
Veteran entrepreneur Norm Brodsky has guided and regaled Inc. readers with his intelligent and feisty thinking for more than 15 years. In the column’s latest iteration, Brodsky applies his business acumen and authority to problems posed to him by his dedicated followers.
Balancing Acts
Meg Cadoux Hirshberg won instant admirers for her fine writing and thoughtful approach to the subject of entrepreneurial marriage. The longtime spouse of Gary Hirshberg, founder of Stonyfield Farms, Meg tells it like it is. And readers love her for it.
Get Real
A young technologist who runs a mostly virtual company called 37Signals, Jason Fried is successful, articulate, and highly opinionated — a perfect combination for an Inc. columnist.
Innovation
As this photographic spread attests, entrepreneurs hold more patents and initiate more innovations than all large American companies combined. Each issue spotlights a product of a company on the cutting edge.
The Goods
What’s new in laptops, business travel, credit cards, software, phones, paper shredders, printers, and everything else a growing company needs to remain technologically smart and sophisticated.
Case Study
This feature details the decision making of a company at a crossroads. Experts from industry and finance analyze the decision and the company’s chance of success.
How I Did It
One of Inc.’s most popular features, How I Did It is a first-person account of what it takes to build and run a company over a lifetime.
Hands On
Here, Inc. readers find the strategies necessary to run a successful company, with experts and other entrepreneurs weighing in on sales and marketing, finance, technology, leadership and management, social networking, human resources, and the like. By reporting on the latest thinking, services, and ways of approaching the competitive landscape, Strategy helps readers stay ahead of the curve.
The Way I Work
Getting inside an entrepreneur’s daily life, The Way I Work not only reveals approaches to productivity, creative thinking, and management, but also delivers insight into the entrepreneurial mind.
Personal Wealth
Written by Bill Harris, former CEO of PayPal and Intuit, this provides column provides insights and advice on financial practices and strategies to help business owners build their wealth.
| Issue | Closing | On Sale | Editorial Features |
|---|---|---|---|
| February | 12/07/12 | 1/22/13 | The 6 Rules of Business Success: Inc. examines why some companies succeed and others fail—and recommends how you can make sure that you’re among the winners |
| March | 1/17/13 | 2/26/13 | How I Got Started: Lessons and startup tales from A-List entrepreneurs who were once struggling startups themselves |
| April | 2/21/13 | 4/02/13 | The Best Industries for Starting Your Business: A rigorous look at the industries of the future, the ones that provide the most inviting opportunities for a start-up— whether your first or umpteenth. |
| May | 3/21/13 | 4/30/13 | 25 Most Audacious Companies in the World: From the magazine that first recognized Steve Jobs, a special report that highlights fast-growing, innovative companies that have the potential to transform their industries in the very near future |
| June | 4/25/13 | 6/4/13 | How to be an Extraordinary Leader: Stories from the front lines of leadership, focusing on the challenges of hiring and keeping top employees, inspiring people to do their best, and staying fresh yourself Upstarts: The Inc.com landmark 30 under 30, adapted for print. It highlights a half dozen of the up-and-coming, as-yet-undiscovered young founders who soon will be forces to be reckoned with. |
| July/August | 5/23/13 | 7/02/13 | How I Did It: The Inc. classic, which no one does better: Inspiring tales of creativity and grit from the entrepreneurial front lines |
| September | 7/11/13 | 8/20/13 | Inc. 500: The definitive ranking of the America’s fasting growing companies |
| October | 8/15/13 | 9/24/13 | How-To: A supremely practical guide to a mix of entrepreneurial skills, ranging from how to romance an angel investor and how to hire a chief technology officer, to how to make a DIY Super Bowl commercial Step-by-Step to a Winning Social Media Plan: Where you need to be in the social media cosmos and how to increase your presence there. |
| November | 9/19/13 | 10/29/13 | The Hire Power Awards: he second annual ranking of the private companies that are contributing what the economy needs most: Jobs The Goods Holiday Gift Guide: A roundup of the best toys, tools and gadgets to give your business, your employees—and yourself. |
| December/January | 10/24/13 | 12/03/13 | State of Small Business: One year after the Presidential election, Inc reviews the prospects for the economy, federal initiatives helping small business, the state of mind of business owners, and other indicators of the environment for entrepreneurs in 2014 How To Make Money in 2014: Tips on trends and forecasts about the opportunities in the year ahead |
Inc. readers are empowered, influential and affluent. Inc. has the highest composition of Top Management among all titles measured by MRI.
MRI DOUBLEBASE 2012
| Total Audience |
Median Age |
Male / Female |
Median HHI |
|---|---|---|---|
| 1.4 million | 45.7 | 65% / 35% | $98,423 |
| MRI FALL 2012 | Comp % | Index |
|---|---|---|
| Graduated College+: | 46.1% | 166 |
| Professional/Managerial: | 45.2% | 198 |
| Top Management: | 23.9% | 275^ |
| Owner/Partner: | 11.6% | 199 |
| Business Purchase Decision Makers: | 30.7% | 185 |
| Technology Purchase Decision Makers: | 21.5% | 295 |
| Financial/Insurance Decision Makers: | 13.8% | 344^ |
^Ranked #1 among all measured pubs
MMR 2012
| Median Age |
Male / Female |
Median HHI |
|---|---|---|
| 41.5 | 79% / 21% | $155,104 |
| Comp % | Index | |
|---|---|---|
| Post Graduate Degree: | 23.4% | 144 |
| Professional/Managerial: | 89.5% | 145 |
| Top Management: | 31.9% | 181 |
| Owner/Partner: | 29.7% | 168 |
| Business Purchase Decision Makers: | 53.7% | 143 |
| Technology Purchase Decision Makers: | 33.3% | 197 |
| Financial/Insurance Decision Makers: | 20.1% | 204 |
Effective: February 2013 Issue
Paid Rate Base: 700,000
Frequency: 10 Issues
Fractional Premiums
2/3 Page is 77% of Page Rate
1/2 Horiz is 62% of Page Rate
1/3 Page is 44% of Page Rate
Customized Regional and Metro Sections
Various regional and metro editions to fit advertiser’s geographic marketing plans.
Premium Charges
No bleed charge.
Specialty Units
Rates and production specifications for gatefolds, inserts and multiple page units are available upon request.
Billing Information
• Commission is 15% to agencies.
• Production premiums are not commissionable or discountable.
All rates are gross.
| Four Color | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Page | $83,200 | $80,700 | $79,050 | $77,400 | $74,900 |
| Spread | $166,400 | $161,400 | $158,100 | $154,800 | $149,800 |
| 2/3 Page | $64,100 | $62,200 | $60,900 | $59,650 | $57,700 |
| 1/2 Horizontal | $51,650 | $50,100 | $49,100 | $48,050 | $46,500 |
| 1/3 Page | $36,650 | $35,550 | $34,850 | $34,100 | $33,000 |
| Black & White | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Page | $54,100 | $52,500 | $51,400 | $50,350 | $48,700 |
| Spread | $108,200 | $105,000 | $102,800 | $100,700 | $97,400 |
| 2/3 Page | $41,650 | $40,400 | $39,600 | $38,750 | $37,500 |
| 1/2 Horizontal | $33,550 | $32,550 | $31,900 | $31,200 | $30,200 |
| 1/3 Page | $23,900 | $23,200 | $22,700 | $22,250 | $21,550 |
| Covers | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Cover 2/Page 1 (+15%) | $95,700 | $92,850 | $90,950 | $89,000 | $86,150 |
| Cover 3 (+10%) | $91,550 | $88,800 | $87,000 | $85,150 | $82,400 |
| Cover 4 (+20%) | $99,850 | $96,850 | $94,900 | $92,900 | $89,900 |
The following are certain terms and conditions governing advertising published in Inc. magazine (the “Magazine”). Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, instructions or documents other than this Rate Card will be binding on Mansueto Ventures Publishing (“Publisher”) unless Publisher agrees to such terms and conditions in writing.
1. AGENCY COMMISSION AND PAYMENT
Submission of insertion order by advertising agency on behalf of advertiser constitutes agency’s agreement to pay all invoices for placement of advertising in the Magazine pursuant to such insertion order. Notwithstanding the foregoing, submission of insertion order constitutes agreement that advertiser guarantees prompt and full payment for such advertising in the event of material default by agency. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine.
Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days after the billing date.
No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on advertising space charges may not be applied to production charges.
2. CANCELLATION AND CHANGES
Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted.
Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. The rates and conditions of advertising in the Magazine are subject to change without notice.
3. CIRCULATION GUARANTEE
The Magazine is a member of the Audit Bureau of Circulation (ABC). The following paid rate base guarantee is based on the ABC’s audited reported circulation for the Magazine averaged over the calendar year in which advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service. In the event the audited 12-month average circulation does not meet the guaranteed rate base, Publisher shall grant rebates to the advertiser in advertising space credit only, which must be used within six (6) months following the issuance of audited ABC statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication, and the ABC audited 12-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported by the ABC are used by Publisher only as a basis for determining the Magazine’s advertising rates.
4. PUBLISHER’S LIABILITY
Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed pursuant to an insertion order that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.
Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements and is not liable for any error in key numbers.
The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the advertising space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits.
5. MISCELLANEOUS
Advertising agency and advertiser each represents and warrants that each advertisement submitted by it for publication in the Magazine contains no copy, illustrations, photographs, text or other content that may result in any claim against Publisher. Advertising agency and advertiser each shall indemnify and hold harmless Publisher from and against any damages and related expenses (including attorneys’ fees) arising from the content of advertisements, including, but not limited to, claims of invasion of privacy, unauthorized use of names or pictures of living persons, trademark infringement, copyright infringement, libel and misrepresentation.
Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised.
No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use.
The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter.
This agreement shall be governed by and construed in accordance with the laws of the state of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the state of New York in New York County or the U.S. District Court for the Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts.
Ad Proofs — Please Ship To:
Quad Graphics Attn: Kurt Handeland c/o Inc.
1900 W. Sumner St., Hartford, WI 53027-9244 Phone: 262.673.1281
• Please include instructions as to which issue the materials are to run in
• Please call the Inc. Production Dept. for material extensions
| Page Dimensions | Live Area | Trim | Supplied Bleed |
|---|---|---|---|
| Full Page | 7 1/2” x 10” | 8” x 10 1/2” | 8 1/4” x 10 3/4” |
| 2 Page Spread | 15 1/2″ x 10″ | 16” x 10 1/2″ | 16 1/4” x 10 3/4″ |
| Junior Spread | 15 1/2” x 4 3/4” | 16” x 5” | 16 1/4” x 5 1/2” |
| 2/3 Page | 4 3/4” x 10” | 5” x 10 1/2” | 5 1/8” x 10 3/4” |
| 1/2 Horizontal | 7 1/2” x 4 3/4” | 8” x 5” | 8 1/4” x 5 1/4” |
| 1/3 Vertical | 2 3/8” x 10” | 2 5/8” x 10 1/2” | 2 3/4” x 10 3/4” |
| 1/3 Square | 4 3/4” x 4 5/8” | 5” x 4 7/8” | 5 1/4” x 5 1/4” |
Keep live matter 1/4” from trim on each side
For ad spread units, please supply 1/16” duplicated image on both sides of the centerline
| Digital Material | |
|---|---|
| Magazine Specifications | Inc. magazine is perfect bound. Trim size = 8” x 10 1/2” (All ad specifications are in inches) |
| File Formats | PDFX-1A |
| Resolution | 300 dpi (dots per inch) |
| Proofs | A hard copy proof at 100% size must be provided for each digital file. Proofs must be SWOP® certified. For a complete up-to-date listing of SWOP® approved color proofs, please visit http://www.swop.org/certification The proof should indicate the proofing product or system used, prepress supplier contacts, and information showing conformance to the manufacturer’s application data sheet. |
| Contact Info | Please call the Inc. Production Department with any questions: Jane Hazel, Production Manager 212.389.5308, jhazel@mansueto.com Dave Powell, Associate Production Manager 212.389.5416, dpowell@mansueto.com |
| Issue | Regional/Fractional Close | National Close | Materials Due | On-Sale Date |
|---|---|---|---|---|
| February | 11/30/12 | 12/07/12 | 12/07/12 | 1/22/13 |
| March | 1/10/13 | 1/17/13 | 1/17/13 | 2/26/13 |
| April | 2/14/13 | 2/21/13 | 2/21/13 | 4/02/13 |
| May | 3/14/13 | 3/21/13 | 3/21/13 | 4/30/13 |
| June | 4/18/13 | 4/25/13 | 4/18/13 | 6/4/13 |
| July/August | 5/16/13 | 5/23/13 | 5/23/13 | 7/09/13 |
| September (Inc. 500) | 7/03/13 | 7/11/13 | 7/11/13 | 8/27/13 |
| October | 8/08/13 | 8/15/13 | 8/15/13 | 10/1/13 |
| November | 9/12/13 | 9/19/13 | 9/19/13 | 10/29/13 |
| December/January 2014 | 10/17/13 | 10/24/13 | 10/24/13 | 12/03/13 |
Deliver cutting-edge brand association with sponsorship of one of Inc.’s new, breakthrough immersive media platforms!
Sponsorship of Inc. content via mobile and/or tablet devices can provide marketing partners with broader, deeper and more interactive ad experiences. For information about high impact messaging opportunities on mobile and tablet devices, contact Whelan Mahoney, Group Publisher, Digital.
Inc. readers represent a critical opportunity for franchise advertisers: self-starting entrepreneurs who are looking for opportunities for themselves and those around them – spouses, family friends and business associates.
| Issue | Highlighted features | Close Date | Materials Due | On-Sale Date |
|---|---|---|---|---|
| February | B2B/SERVICE Franchises that sell to businesses or emphasize service offerings. |
11/30/12 | 12/07/12 | 1/22/13 |
| March | Food Restaurants and other businesses in food-related franchising. |
1/10/13 | 1/17/13 | 2/26/13 |
| April | Fast-Growing Concepts that are leading the expansion pack. |
2/14/13 | 2/21/13 | 4/02/13 |
| May | New Franchises The businesses that are introducing innovation in franchising. |
3/14/13 | 3/21/13 | 4/30/13 |
| June | Masters of Franchising Leaders in the field reveal their secrets of success. |
4/11/13 | 4/18/13 | 5/28/13 |
| July/August | Million Dollar Concepts Businesses that offer franchisees high sales volume potential. |
5/16/13 | 5/23/13 | 7/02/13 |
| September (Inc. 500) | 500/5000 list Franchising’s representatives in the Inc. 500 and Inc. 5000. |
7/03/13 | 7/11/13 | 8/20/13 |
| October | Home-Based And Low-Cost Franchises for home operators and requiring low investments. |
8/08/13 | 8/15/13 | 9/24/13 |
| November | Finding The Right Fit What franchisees and franchisers are looking for |
9/12/13 | 9/19/13 | 10/29/13 |
| December/January 2013 | 2014 Franchising Outlook The forces and trends that will shape franchising in the coming year. |
10/17/13 | 10/24/13 | 12/03/13 |
Inc. Magazine Ratebase: 700,000
Net Rates
| Full Page | 1/2 Page | 1/4 Page |
|---|---|---|
| $15,000 | $9,000 | $5,000 |
Inc.com
| $10,000 Net/Month | $5,000 Net/Month | $2,500 Net/Month |
|---|---|---|
| 200,000 Run of Site Impressions | 90,000 Run of Site Impressions | 40,000 Run of Site Impressions |
CONTACT:
David DeSimone
Franchise Category Manager
7 World Trade Center
New York, NY 10007-2195
Phone: 212-389-5310
Cell: 646-322-4290
ddesimone@inc.com
In addition to the benefits associated with Inc. and Inc.com, clients who meet the following spend levels will receive additional discounts:
| Total Net Spend | Percent Discount |
|---|---|
| $50,000 – $99,999 | 5% |
| $100,000 – $124,999 | 6% |
| $125,000 – $149,999 | 7% |
| $150,000 – $174,999 | 8% |
| $175,000 – $199,999 | 9% |
| $200,000+ | 10% |
