ABOUT INC.COM
Delivering the best information, services and tools for virtually every business task, Inc.com is the daily destination for business leaders trying to keep abreast of the latest issues and trends affecting the entrepreneurial economy and lifestyle.
With staff-written daily news headlines, expert columns, video content and web-exclusive interviews and features, Inc.com is the best destination on the web for helping small-to-midsize companies increase revenue, service customers, manage operations and increase profitability.
IDEAL FOR:
Branding, Lead Generation, Lead Nurturing and ROI tactics
Start-Up
Featuring expert advice from seasoned entrepreneurs, the Start-Up channel tackles the myriad of challenges business owners face when launching their companies. From writing a business plan to setting up a home office, the Start-Up Channel provides helpful content to prepare small business owners for the long road ahead.
Running a Business
Running a Business features entrepreneurial success stories and maps out growth strategies for business owners in the trenches. Also included within Running A Business, is the Office and Operations subchannel which features helpful information on business travel, commercial real estate, outsourcing and choosing suppliers.
http://www.inc.com/running-a-business
Finance
The most important part of finance and capital is the bottom line. Inc.com’s Finance channel offers expert strategies on a range of topics including financing a small business, creating budgets and preparing business taxes. With advice on personal finance, investing and retirement planning, the Finance channel provides helpful tips for entrepreneurs managing their money.
The Leadership and Managing Channel provides advice from iconic business pioneers and famous company leaders. The channel also features helpful Human Resources content from training and motivating employees to choosing company benefits.
http://www.inc.com/leadership-and-managing
Sales & Marketing
The Sales and Marketing channel provides helpful advice for small business leaders looking for innovative marketing strategies. The channel features content on online marketing strategies including email, search and social media and also educates readers on developing advertising campaigns and preparing media buys.
http://www.inc.com/sales-and-marketing
Technology
In the face of ongoing changes in technology, every business could use a little advice on how to leverage technology for optimal operations. Inc. experts offer insights into new technologies that will help you run your business better. Home to the popular feature, “The Goods,” the Technology channel includes articles on the latest tech gadgets from laptops to notebooks to smartphones. The channel also includes Inc. editor insight on business software, e-commerce, SEO and social media.
The Innovation Channel includes tools essential to a growing company’s success and momentum. With articles on managing and rewarding creativity, research and development, as well as information on protecting intellectual property, the Innovation Channel helps entrepreneurs bring innovation to market.
Inc. 500 | 5000
The Inc. 500|5000 channel is the one-stop shop for all things Inc. 500|5000 related. Inc.com visitors can access years of lists by growth rate and revenue, while also exploring the number one companies listed by industry. The Inc. 500|5000 channel also provides visitors access to the application.
In 2012, Inc.com invited over 100 new columnists and contributors to share their expertise, knowledge and stories from the trenches.
Meet them today!
| Issue | Editorial Features |
|---|---|
| January | How To Get 3 Times as Much Done Every Day: A tip-filled guide, using both video and text, to increasing your personal productivity The Best Home Businesses: Great businesses you can start from your home |
| February | Success Guide: Why some companies succeed and others fail |
| March | How I Got Started: Lessons and startup tales from A-List entrepreneurs who were once struggling startups themselves The Business Travel Report: Our annual guidebook to everything a road warrior needs to know, anchored by the popular Business Travel 50—a buyer’s guide to the gadget and products that make travel easier. |
| April | The 12 Best Industries for Starting a Business: A rigorous look at the industries of the future, the ones that provide the most inviting opportunities for start-ups and young companies on the move. |
| May | The 25 Most Audacious Companies in the World: From the editorial culture that was the first to recognized Steve Jobs, this report features profiles of small growth companies that have the potential to transform their industries How to Raise $1 Million: A complete guide to funding, with special attention to the new crowdfunding sources under the JOBS Act The Bootsrapper’s Bible: How to start a company for under $10,000 |
| June | How to be an Extraordinary Leader: A series of videos and articles focused on stories from the front lines of leadership. Content will focus on the challenges of hiring and keeping top employees, inspiring people to do their best, and staying fresh yourself. 30 Under 30: The Inc.com landmark, highlighting the up-and-coming, as-yet-undiscovered young founders who soon will be forces to be reckoned with. |
| July | How I Did It: The Inc. classic: inspiring tales of creativity and grit from the entrepreneurial front lines Do You Have What It Takes?: This interactive special report starts with research into the attributes of successful entrepreneurs, and then lets you see if you have what it takes |
| August | World’s Coolest Offices: Whether it’s a Shanghai skyscraper or a converted barn, workplace matters. Inc.com will report on how a creative, functional office can set the tone for everything a company does. Serial Succeeders: A tribute to the best serial entrepreneurs –men and women who’ve started at least three successful companies. |
| September | Inc. 500 and 5000: The definitive ranking of America’s fasting growing companies, complete with video and text profiles of the 500s’ CEOs, insights into their operations and previews of the conference. How to Hire the Best: A complete guide to every entrepreneur’s most essential task: Assembling the right team |
| October | How-To Special Report: A supremely practical guide to a mix of entrepreneurial skills, ranging from how to romance an angel investor, to how to hire a chief technology officer, to how to make a DIY Super Bowl commercial. Step by Step to a Winning Social Media Plan: Where you need to be and how to increase your presence there. |
| November | The Hire Power Awards: A ranking of the private companies that are contributing what the economy needs most: Jobs The Goods Holiday Gift Guide: A roundup of the best toys, tools and gadgets to give your business, your employees—and yourself. |
| December | State of Small Business: One year after the election, Inc. reviews: the prospects for the economy, the state of mind of business owners, and other clues to the entrepreneurial outlook How To Make Money in 2014: Tips on trends and forecasts about the opportunities in the year ahead. The Best of Inc.com 2013: The very best advice, tips and ideas, selected from the full year’s content |
30 under 30
Inc.com introduces the top young entrepreneurs building wildly successful ventures.They’re among the most intriguing young business owners in America – and they’ve barely gotten started.
Hire Power
Small and medium business are the lifeblood of the economy, bringing new ideas to market, creating opportunities, and creating millions of new jobs
World’s Coolest Offices
A creative, functional office can set the tone for everything a company does. Inc.com hosted a contest to find the world’s best offices.
http://www.inc.com/worlds-coolest-offices
Best in Travel
To help entrepreneurs trot the globe in style, Inc.com created this list of top picks for the best of business travel.
Best Industries To Start/Grow A Business
Inc.com’s crunched the data and complied the statistics to find the most promising industries in which to start and grow a business in the coming year.
http://www.inc.com/best-industries
Inc. 5000
The Inc. 500|5000 feature is the one-stop shop for all things Inc. 500|5000. Inc.com identifies lists by growth rate and revenue, while also exploring the No. 1 companies listed by industry.
How I Did It
One of Inc.’s most popular features, How I Did It is a first-person account of what it takes to build and run a company over a lifetime. http://www.inc.com/hidi
Founders Forum
The Founders Forum is a 1-on-1 interview show featuring the world’s most successful entrepreneurs. http://www.inc.com/founders-forum
An original series that gives viewers a 360-degree view of what it takes to succeed as an entrepreneur. http://www.inc.com/treplife
The Playbook
The Playbook conveys short, informative and actionable tips for small business owners from high-profile experts. http://www.inc.com/playbook
A video series that celebrates business owners from start-ups to entrepreneurial giants and shares their insights on how to spark growth. http://www.inc.com/live
Inc.com reaches the leading decision makers at fast-growing companies. Inc.com visitors are affluent, innovative, and early adopters of cutting-edge technology.
Site Traffic
| Average Monthly Unique Visitors: | Average Monthly Page Views: | Source: |
|---|---|---|
| 4.9 million | 17.5 million | Omniture Jan-March 2013 |
Demographics
| Average Age: | Male / Female: | Average HHI: |
|---|---|---|
| 41.8 | 62% / 38% | $146,100 |
| Comp % | |
|---|---|
| Graduated College+: | 83% |
| Top Management: | 64% |
| Business Owner/Partners: | 59% |
| Business Decision Makers: | 75% |
| IT/Technology Decision Makers: | 64% |
| Financial/Banking Services Decision Makers: | 48% |
Source:
2012 Inc.com User Study conducted by MarketTools, Inc. (515 respondents)
| Placements | Ad Units | Spec | Net CPM |
|---|---|---|---|
| ROS | Leaderboard Half Page IMU Video |
728×90 300×600 336×280 or 300×250 Pre-roll |
$100 $150 $110 $225 |
| RON* | Leaderboard IMU Skyscraper Video |
728×90 300×250 160×600 Pre-roll |
$50 $55 $50 $100 |
| Homepage | Leaderboard IMU |
728×90 336×280 or 300×250 |
$140 $150 |
| Welcome Ad | Welcome Screen | 640×480 or 600×600 | $24,000 Flat Rate per day |
| Targeted Channel | Leaderboard Half Page IMU Video |
728×90 300×600 336×280 or 300×250 Pre-roll |
$110 $160 $120 $250 |
| Geo Targeted | Leaderboard IMU |
728×90 336×280 or 300×250 |
$115 $125 |
| Sitewide | Text Links | — | $15 |
| Newsletter | Editorial Targeted Stand Alone |
728×90 and 300×250 — |
$80 $250 |
| Microsites | Custom | — | Call for prices |
| Webinars | Custom | — | Call for prices |
| Sponsored Poll | Custom | — | Call for prices |
| Channel Takeover | Custom | — | Call for prices |
* Via the Inc. Digital Network, Inc. has partnered with select sites to offer increased reach and targeting capabilities.
Digital Ad Specs
| Creative Unit Name | Initial Dimensions (W x H in px) | Maximum Expanded Dimensions (W x H in px) | Max Initial File Load Size | Maximum Animation Length (i.e. Flash™) | Audio Initiation | Submission Lead-Time |
|---|---|---|---|---|---|---|
| Medium Rectangle (IMU) | 300×250 | 600×250 | 40 KB | 15-sec, 3x loops max |
Must be user Initiated (on click: mute/ un-mute); default state is muted | Min 3 business days before campaign start (6 days for expandable) |
| Leaderboard | 728×90 | 728×180 | 40 KB | 15-sec, 3x loops max |
Must be user Initiated (on click: mute/ un-mute); default state is muted | Min 3 business days before campaign start |
| Half Page | 300×600 | Expansion not allowed for this unit | 40 KB | 15-sec, 3x loops max |
Must be user Initiated (on click: mute/ un-mute); default state is muted | Min 3 business days before campaign start |
| Micro Bar (Logo) | 88×31 | Expansion not allowed for this unit | 10 KB | Static | N/A | Min 3 business days before campaign start |
| In-Banner Video (file-loaded) In-Banner Video (streaming) |
300×250 728×90 300×600 |
Expansion not allowed for these units | 40 KB | 15-sec, 3x loops max |
Must be user Initiated (on click: mute/ un-mute); default state is muted | Min 6 business days before campaign start |
| Intersitial/ Welcome Ads | Variable 600×600 640×480 |
Expansion not allowed for this unit | 80 KB | 10-sec (ad displays for only 10 sec and disappears if no interaction) | Must be user Initiated (on click: mute/ un-mute); default state is muted | Min 6 business days before campaign start |
| Pushdown | 964×30 | 964×300 | 60 KB | 15-sec | Must be user Initiated (on click: mute/ un-mute); default state is muted | Min 6 business days before campaign start |
Video
| LINEAR IN-STREAM (PRE/MID/POST-ROLL) | |
|---|---|
| Recommended formats | FLV, MPEG, MOV, AVI |
| Recommended dimensions | 960×720 px (4:3 Standard) or 960×540 px (16:9 Widescreen) |
| Recommended video bitrate | 2 Mbps |
| Recommended audio bitrate | 128 kbps |
| Video Length | 15 Seconds |
Newsletter Specs and Dimensions
| Sizes | Creative Accepted | File Max |
|---|---|---|
| 728×90, 300×250 | JPG, Static GIF or PNG | Max 30k |
Text Link Specs
| Assets needed |
|---|
| 20 character heading + 70 character teaser + URL |
Mobile Specs and Dimensions
| Sizes | Standard Banners | 3rd Party Tracking |
Rich Media | Video? |
|---|---|---|---|---|
| 728×90 and 300×250 Banner ads for Tablets | Yes, Scripts only (no flash) | Yes—Javascript Based only (no flash) | Yes | Yes, must have close mute and pause buttons and be user initiated. HTML5 |
| Mobile—300×50 (mandatory), 120×20, 168×28, 216×36 | Yes, Scripts only (no flash) | Yes—Javascript Based only (no flash) | Yes | N/A |
Flash Requirements
| Creative Restrictions |
|---|
| All flash creative should include this click tag script:
On (release) { getURL (_level0.clickTag, “_blank”); } Expansion must be mouse-over, Must have close button, any flash must have 35k max backup gif. |
| Rich Media Accepted |
|---|
| Preferred: DFA, Atlas, Unicast, Eyewonder, Pointroll, MediaMind, Mediaplex |
Deliver cutting edge brand association with sponsorship of one of Inc.’s new, breakthrough immersive media platforms!
Sponsorship of Inc. content via mobile and/or tablet devices can provide your brand with broader, deeper and more interactive ad experiences. For information about high impact messaging opportunities on mobile and tablet devices, contact Whelan Mahoney, Group Publisher, Digital.
Reach the leaders of the fastest-growing, private companies in America throughout the workday with Inc.’s e-mail newsletter program. Inc.’s double opt-in newsletters cover the essential areas where entrepreneurs struggle from starting up to driving sales and procuring technology, products, and services. Our suite of newsletters provides the opportunity to influence a self-selected audience of growing companies with the right message, in the right context, during their workday.
Benefits include:
- Up to 100% SOV
- Two Display Ad Units (IMU and Leaderboard)
- Connection with Inc. leaders in a trusted environment
Available Newsletters:
Small Business Success (Mondays and Thursdays)
Grow fast, beat the competition, and take off with actionable advice and personal stories from serial entrepreneurs, experts, and others who have done it before
Growth Strategies from the Inc. 5000 (Thursdays)
An inside look at how Inc. 500|5000 companies scale their businesses.
Inc. Finance Newsletter (Tuesdays)
How to raise capital, set budgets, price products, account properly, and map out an exit strategy
Inc. Leadership and Managing Newsletter (Tuesdays)
Everything you need to know about hiring, team building, and company culture to take your business to the next level
Inc. Start-Up Newsletter (Mondays)
News, trends, and tactics to help you launch your business idea today
Inc. Innovation Newsletter (Fridays)
Stay sharp with cutting-edge ideas, insights, and strategies for entrepreneurs
Inc. Technology Newsletter (Thursdays)
Keep up with (and make sense of) business technology trends and tools available today and tomorrow
Inc. The Goods Newsletter (Thursdays)
Inc. vets new gadgets and offerings to make it easier for you to run your business better
Inc. Sales and Marketing Newsletter (Wednesdays)
Brand, market, and sell your product or service; how to use the latest apps, social media, and mobile devices to do it
Inc. Wire Newsletter (Daily)
News—from all over the web—entrepreneurs need to know now
Reaching over 15 million unique visitors in the U.S monthly, the Inc. Digital Network helps advertisers extend their reach. Advertising across the Inc. Digital Network allows you to deliver your message to a growing network with engaging content and superior audience quality.
Visit http://incdigitalnetwork.inc.com/ to extend your reach to millions of business decision makers.
