Custom media solutions work.
And Inc.’s custom programs
work harder than most.
Every business needs a unique selling proposition, and Inc.’s is simple: If your objective is to engage the small business community, no communications partner offers the expertise, brand recognition, and targeted database that Inc. does.
In developing each program—whether it’s a fully integrated approach or carefully selected individual components—Inc. works to understand the challenges our marketing partners face. The Inc. Business Resources team will develop a program clearly outlining the goals, parameters and tactical elements of a custom solution built to our partner’s specifications. From branding and prospecting to retention and revenue-per-reader objectives, Inc. can create a platform-independent solution to meet a range of customer/prospect engagement objectives.
Because there is no one-size-fits-all solution—and because there are so many ways to connect with customers and prospects—an Inc. program may encompass a wide range of potential custom media solutions. As part of an integrated program, each medium offers a different advantage. While all can be geared to retention and acquisition, the individual components feature benefits of their own.
Branding, Lead Generation, Lead Nurturing, Custom Retention,
Increased Revenue Per Customer/Upselling, ROI Tactics
Custom media solutions include the following mediums/channels:
Advertorial & Custom Supplements
In-book advertorials can be used to introduce new products/services, kick off an SMB communications program, support and extend branding efforts, market special offers, and much more. They offer immediate impact for the Inc. reader and the opportunity for reprints and digital extensions, giving the content an extended shelf life.
As content that adds value to the recipient, the how-to guide works to offer in-depth coverage of an area of core concern to any growing business (sales forecasting, HR, competitive research, asset protection, etc.) in a step-by-step form. Typically, the guides cover topics related to a marketing partner’s business, creating a clear call-to-action opportunity.
In terms of frequency vehicles, magazines create a strong emotive tie with both current customers and prospects, positing marketing partners as valuable resources for finding best-practice operations and industry information in a comprehensive package. Magazines also give our partners the opportunity to showcase their partners’ products and services through the use of in-book advertising, which can help offset overall costs.
Featuring content that typically represents a varied range of SMB operational issues, the Inc. custom newsletters are designed to couple objective content with direct leads back to a marketing partner’s products/services.
A custom-built and co-branded microsite offers an array of advantages and opportunities. It can be the focal point for a program; a “warehouse” for any and all content developed within a program; act as an ID/password-protected community; and more.
As visual media, video can help “put a face” to your name. Whether through testimonials, product/service demos, event follow-up, or other uses, video can help familiarize clients and prospects with your brand on a deeper level.
These online seminars give our marketing partners the chance to showcase their expertise along with those of nationally recognized SMEs in an interactive format. Each webinar provides our marketing partner participants the opportunity to directly answer questions and help offer solutions to the challenges of customers and prospects.
White Papers/Case Studies
These publications, delivered online and in print, based on client needs, offer an in-depth exploration into higher-level management or growth topics (e.g., leadership, infrastructure development for growth, long-term cash flow, etc.). White papers/case studies give our marketing partners the opportunity to demonstrate expertise in an objective format, as we include your subject matter experts’ perspectives with those of well-known, independent national SMEs. Typically preceded by an email blast, Inc. can drive readers directly to the content, to a marketing partner’s website, and/or to a microsite developed to house a complete program.