DIGITAL / Audience

Median Age: 36.7

Male/Female: 60/40

Page Views: 28.4 Million

Unique Visitors: 15.8 Million

Inc.com Readers are:

INFLUENTIAL LEADERS

“Business was born for us. It’s a tool. We can do with it whatever we want.”

-Bert Jacobs, Life Is Good

76%

Business Owner/Decision Maker

77%

Opinion Leaders

46%

Top Management

48%

Have Chief Officer Job Responsibilities

43%

IT/Technology Purchase Decision Makers

VISIONARIES

“As an entrepreneur, I try to push the limits. Pedal to the metal.”

-Travis Kalanick, Uber

69%

Risk Takers

75%

First of their Friends and Colleagues to Try New Products and Services

AFFLUENT

“Affluents (and especially Ultra Affluents) are particularly likely to be executives and entrepreneurs- high-spenders in their personal lives who shape consumer markets, and influential leaders whose business decisions can drive economic and job growth natinally.”

-Dr. Stephen Krause, SVP & Chief Insights Officer, Ipsos

$1.8M

Average Net Worth

$327,029

Average Household Income

$2.0M

Average Financial Accounts, Including Real Estate

49%

Prefer To Buy Luxury/Designer Brands

Sources: 2015 Inc.com User Study; 2016 Spring Ipsos Affluent Study; Omniture 2016