DIGITAL / Ad Specs And Creative

BANNER UNITS

Creative Unit NameInitial
Dimensions
(W x H in px)
Maximum
Expanded
Dimensions
(W x H in px)
Max
Initial
File Load
Size
Maximum
Animation
Length
(i.e. Flash™)
Audio InitiationSubmission
Lead-Time
Medium
Rectangle
(IMU)
300×250600×25040 KB15 sec
3x loops max
No Flash for Tablet
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 3 business
days before
campaign start
(6 days for
expandable)
Leaderboard728×90728×18040 KB15 sec
3x loops max
No Flash for Tablet
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 3 business
days before
campaign start
Half Page300×600Expansion not
allowed for this unit
40 KB15 sec
3x loops max
No Flash for Tablet
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 3 business
days before
campaign start
Billboard970x250970x41540 KB 15 sec
3x loops max
No flash for tablet
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 3 business
days before
campaign start
Micro Bar
(Logo)
88×31
120×60
120×90
Expansion not
allowed for this unit
10 KBStaticN/AMin 3 business
days before
campaign start
In-Banner Video
(file-loaded)
In-Banner Video
(streaming)
300x250
728x90
300x600
Expansion not
allowed for
these units
40 KB15 sec
3x loops max
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 6 business
days before
campaign start
Interstitial/
Welcome Ads
Variable
600×600
640×480
Expansion not
allowed for this unit
80 KB10 sec (ad displays
for only 10 sec
and disappears
if no interaction)
Must be user initiated
(on click: mute/un-mute);
default state is muted
Min 6 business
days before
campaign start
Pushdown970×90
970×60
970×415
970×300
60 KB15 secMust be user initiated
(on click: mute/un-mute);
default state is muted
Min 6 business
days before
campaign start
Mobile320x50
320x250
N/A 20 KB No flashN/AMin 3 business
days before
campaign start
Video 
LINEAR IN-STREAM (PRE/MID/POST-ROLL)
Recommended formatsFLV, MPEG, MOV, AVI
Recommended dimensions960×720 px (4:3 Standard) or 960×540 px (16:9 Widescreen)
Recommended video bit rate2 Mbps
Recommended audio bit rate128 kbps
Video Length15 seconds
Newsletter Specs and Dimensions    
SIZESCREATIVE ACCEPTED
728×90, 300×250JPG, Static GIF or PNG
Text Link Specs
ASSETS NEEDED
20 character heading + 70 character teaser + URL
Flash Requirements
CREATIVE RESTRICTIONS
All flash creative should include this click tag script:
On (release) { getURL (_level0.clickTag, “_blank”); }
Expansion must be mouse-over, must have close button, and any flash must have 35k max backup gif.

RICH MEDIA ACCEPTED
Preferred: DFA, Atlas, Unicast, Eyewonder, Pointroll, MediaMind, Mediaplex

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