Custom Solutions

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If your objective is to engage decision makers at growing companies, Inc. offers you an unrivaled level of expertise and brand recognition, as well as a highly targeted database that is state-of-the-art by every measure.
Led by dedicated strategic and account management teams, and a proprietary strategy honed for over 35 years, we develop carefully targeted, highly effective integrated platforms with and for our marketing partners.
By partnering with Inc. you gain access to

  • Deep knowledge of the SMB market
  • Communications expertise
  • Compelling channel distribution; and
  • A proven track record of quantifiable results and ongoing success for our marketing partners.
  • Content-development strategies developed by an editorial team that knows how to speak to and motivate SMB leaders

Our programs combine strategic vision with targeted tactical executions to achieve increased awareness, engagement and results with a marketer’s target audience. Quite simply, we deliver ROI.

Through our custom solutions platform, Inc. Partner Insights (IPI), we create solutions to meet a range of customer/prospect engagement objectives.

Content Marketing

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Our content marketing programs drive profitable customer actions by offering targeted audiences consistent and relevant information, resources, research, news, data and insights. Our custom content is aimed squarely at the intersection of business owners, who want to know how to run their companies more effectively, and our  marketing partners, who want to highlight how their products and services help business owners meet that goal. Inc.'s custom content capabilities run the gamut, from campaign conception and design to perfectly executed end products and distribution strategies. Our custom team produces a wide variety of print, digital, video, infographic and interactive products. Regardless of what form it takes, our custom content  speaks to the information needs and interests of SMB leaders, and drives desired behaviors throughout the purchase funnel. Our market knowledge and editorial expertise is ideally suited to highlighting our marketing partners' product and service offerings. While we develop content in collaboration, our marketing partners can ultimately decide how it’s used for as long as they choose.

Native Advertising

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Among the benefits of custom media programs are co-branding with the world’s most influential brand on SMBs* and ownership. Inc. customizes and recommends distribution and amplification plans for content across various channels including digital, social, experiential and print in Inc.’s network and beyond, resulting in:
  • the ability to reach the target audience where and when they are most receptive to messaging
  • persistent and consistent touch-points with the target audience
  • measurability of engagement

Events

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Inc. engages the most dynamic business community on the planet through a variety of live and digital events. We work closely with marketers to develop turnkey solutions that leverage and create custom opportunities that increase awareness, consideration and purchase intent.